Cutters, Creators, and Maintainers

by Russ Hill on September 13, 2011

Cutters Creators MaintainersYou can learn a lot about a leader from the dreams he has.

I’ve had bosses who had recurring nightmares featuring a common villain: the bean counter. Even in times of unexpectedly large profits, they still woke up in a sweat convinced we needed to lay off someone.

I’ve had other bosses who seemed to dream about our products or company and how they could be bigger and better. They were obsessed with growing and/or improving the organization.

I’ve also worked for people who weren’t obsessed with cutting or building. Rather, they seemed to dream of being a firefighter. They sat in their offices everyday waiting for the call to come in and the bell to ring. They were caught up in the thrill of sliding down the pole and dousing whatever caught on fire today.  These bosses always complained about spending all their time putting out fires. Yet, that’s what they always chose to spend their time doing.

I’m convinced that every boss can be put into one of these three groups: the Cutters, the Creators, and the Maintainers.

No one wants to be a Cutter or Maintainer.  And, while every boss is occasionally forced by economics to trim here or there, I’m getting at something larger.  Each leader of every organization has a general persona that they carry with them regardless of economic or organizational conditions.  Day in and day out, year in and year out, they are either a Cutter, a Creator, or a Maintainer.

Those who are Cutters and Maintainers almost always have no idea that they are indeed such.

They view themselves as responsible stewards of their own company, or someone else’s corporation or organization . When people complain about unhealthy morale or tough working conditions, Cutters and Maintainers roll their eyes and deem the individual a complainer. They blame the sour workplace conditions on the economy or some overly demanding corporate executive they have to answer to.

The reality is that even when the economy is booming or that particular corporate executive no longer oversees this region, the Cutter will still be a Cutter. He doesn’t know how to quit.

The same is true for the Maintainer. He mistakenly thinks the company is healthy because he’s busy. Unfortunately, his business or organization never grows because his eyes are so firmly focused on his feet.

Those of us who have been fortunate enough to work for Creators cherish the experience.

Creators are the heroes of organizational leadership. You’ll find some of their names in bookstores. They usually don’t write books. Others do. About them.

Anyone great who comes to your mind in government, business, or religious history was more than likely a creator.

Creators are master delegators. They find good foot soldiers willing to march through the weeds while they climb the guard tower.

Creators don’t obsess over the trivial. They can’t tell you what time someone came to work today. But, they’re well aware of the exciting project that person is working on.

Creators have eyes that search spreadsheets for opportunities while Cutters and Maintainers hunt for the elusive, excessive expense.

Creators, Cutters, and Maintainers all say they hate meetings. Creators are the only ones who rarely schedule them.

Creators listen. They’re hoping they’ll catch you saying something that sparks the next great idea.

Creators see an employee as an investment. Cutters see them as an expense.

Creators make people feel part of something bigger than themselves.

Creators are strong-willed. They have to be to survive the second guessing of others.

Creators have a vision. And share it with everyone. With enthusiasm.

Creators demand more from you than you think you’re capable of producing. They ask you to do new and difficult things.  Not because they fired your coworker, but because they launched a new initiative.

Creators reward those who go outside the lines. Maintainers fire them.

Creators expect others to put out 90% of the fires.  Unlike Maintainers, they’re not attracted to smoke.

Creators get concerned when they see troubling trends. Cutters and Maintainers are always troubled.

Creators have little patience. They value being first in.

Creators take risk. They do more than talk about innovating. They do it.

Creators realize value comes from implementing good ideas not from looking busy.

Creators ask questions.

Creators hate email. And other distractions.

Creators like to escape the noise so they can think. Cutters and Maintainers love noise, and often are responsible for making it.

Creators live in the future. And, can describe it.

Creators build bridges, while Cutters and Maintainers widen the moat.

Creators leave legacies. Cutters and Maintainers just… leave.

Don’t Stand There, Jump!

by Russ Hill on August 30, 2011

Russ Hill

A few weeks ago I went on a horseback adventure through one of the most remote  areas of this country.

I set out on a journey to the Supai Village deep within the Grand Canyon.

The isolated village is home to some of the most dramatic waterfalls in the world.

I traveled with a group of teenagers that I volunteer with.  We packed five days worth of supplies in our backpacks and paid an Indian guide to lead us on horseback to our destination.

The trip features a 2,300 foot change in elevation as you scale the impressive wall of the Grand Canyon and make your way across the rugged canyon floor.  When you arrive at your destination you’re greeted by a pounding 200 foot waterfall that supplies water to a crystal clear river.  The river winds through the bottom of the Grand Canyon and features miles of  smaller waterfalls.

The scenery is breathtaking with some of the biggest rewards saved for those who endure the most pain to find them.

I’ve been to this area before.  Once.  A few years ago.  This time, I wanted to discover more.  To see it all.

That meant I would have to hike further from our base camp than I had before and be willing to make my way across more rugged terrain.

The journey from camp took us through more than a mile of claustrophobic wild grape vines that towered above our heads and hid whatever lived beneath.

The jungle of vines vanished as the steep canyon narrowed forcing us to wade through the water.  The river led to a wall of rock where we had to rely on rope and climb upward to continue on our way.

The upper pathway eventually ended forcing us to find a way back down to the refreshing water below.  We discovered there was only one way down.  And, that was to Jump.

I am not a cliff jumper.

I enjoy daily life too much.

But, this journey provided me with a unique situation.  I could not see all I had come here to experience if I was not willing to overcome the anxiety of The Jump.  The months of planning, preparation, and the pain and sweat of getting this far down the path to our destination all led to these cliffs.

The options were to end the trip there or walk up to the edge, forget the dangers, and jump.

In that moment I learned several things.

I learned there’s value in having (crazy) people with you who are willing to jump even when the waters below have not been tested to make sure they’re safe.

I also learned that even when the water has been proven to be deep and wide enough it still takes everything you have to walk to the edge and throw your body over.

Standing on the edge and staring down doesn’t make it easier.  In fact, the longer you postpone any action and debate what you’re going to do the harder it becomes.

Fear can be paralyzing.

In that moment, I decided I had come too far to end the journey at this spot.  There was more I wanted to see and experience.  And, so, I walked up to the edge, briefly looked down, and JUMPED.

The payoff was enormous.

The sights and experiences of the next few hours were remarkable.  I saw a part of the Grand Canyon very few people have ever experienced.  I will long remember the sound and the strength of the powerful river, the view of the towering canyon walls, and the rush of trying to find a way to push forward to see and experience more.

Those cliffs and that journey have been on my mind quite a bit in recent weeks.

As I was reflecting on this experience, I came across a statement from Steve Jobs of Apple.  It’s a comment he made during his commencement speech at Stanford after he began his battle with cancer several years ago.

He said, “Remembering I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big decisions in life.”

In other words:  Jump!

Google Reveals Why It’s Jealous of Facebook

June 2, 2011

Google Chairman Eric Schmidt said some very interesting things on stage this week at the D9 tech conference. He made two statements that are generating a lot of headlines. First, he accepted responsibility as the former CEO of Google for “screwing up” in the world of social media. He blamed “being busy” on his lack of [...]

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Social Media’s Osama Moment

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I can’t let today pass without sharing a few thoughts about the huge news story of Osama Bin Laden’s death. I’ve gotten a bunch of emails and direct messages today from those you who read this blog making sure that I saw the charts of the historic number of tweets sent out when the Osama [...]

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The Blogger Who Made His Readers Wealthy

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He was only 27 years old. Healthcare was his chosen profession. His day job was at Stanford Hospital where he was doing his residency in neurology. At night he spent hours online. Reading everything he could find. About finance. Or more specifically, investing. After a while he decided to contribute to the conversation. He began [...]

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Don’t Just Sit There, Say Something!

April 21, 2011

When I was in my early 20s and new to management our market vp invited me to start attending her weekly department head management meetings. I was a low level manager. The type that typically wasn’t invited to these gatherings. I’ll never forget sitting around that boardroom table. I was the youngest, by far, in [...]

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855,000 Facebook Fans & Growing

April 19, 2011

Today, I want to spotlight a company that is doing a bang up job building a community on Facebook. Too often, companies forget that the purpose of social media is to build a community. Sell your product or talk about your wonderful company on YOUR website. But, use Facebook and Twitter to talk about your [...]

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Olive Garden’s Social Media Disaster

April 14, 2011

The popular restaurant chain, Olive Garden, is in the middle of a firestorm of bad publicity. You’ve likely heard the story of the 2-year-old boy that they served alcohol to instead of orange juice.  But, there’s another story circulating in social media that is extremely damaging to Olive Garden. In today’s video blog post, I [...]

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The Death of the News Anchor

April 13, 2011

I vividly remember the first time I walked into a TV news studio. It was 1988. At KMOL-TV in San Antonio.  The NBC affiliate. A future mentor of mine, Art Rascon, invited me to come take a look at where he worked.  I was 15 years old and already obsessed with the news business.  So, [...]

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Why Glenn Beck Should Leave Fox News Channel

March 23, 2011

A New York Times article about Glenn Beck’s future plans is creating quite the stir in media circles. The possibility that Glenn Beck might leave Fox News Channel is old news.  The new bombshell is that Beck is considering starting his own television channel. This is one of those moments when you stop.  And consider how the [...]

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