Can’t afford research? No problem.

May 4, 2010

We’ve all heard it for years… the customer is the most important part of your business.  Most marketing books I’ve read over the years preach about how critical it is to listen to your customers.  You’ve got to be asking them about their experience with your products. I could not agree more on how important […]

Read the full article →

Pandora Exposed: Behind the Scenes

April 28, 2010

If you haven’t seen this profile of Pandora on Nightline, you need to check it out. Learn how the killer music service works, their deal with Ford, their targeted advertising advantage, and how the iPhone changed everything. Share

Read the full article →

Radio’s Innovation Hurdle: Bonuses

April 27, 2010

Someone I interviewed for one of our top management positions at KTAR said something stunning to me. He works for one radio’s biggest companies in one of the country’s five largest media markets.  He is responsible for producing content that is expected to generate tens of millions of dollars in revenue. What was his bombshell? […]

Read the full article →

Real health care reform

April 15, 2010

My brother was in Phoenix last weekend visiting us from his home in Texas. We got into a conversation about health care.  Sound familiar?  Who hasn’t been talking about health care with family, friends, or coworkers lately? So, my brother brings up that his doctor has recently dramatically changed his practice.  Maybe you’ve heard of […]

Read the full article →

Expecting Greatness

April 13, 2010

I’m living in Interview World right now. I’ve spent countless hours interviewing for a Sports Program Director position, a News Director/Assistant Program Director position, and now a Talk Show Host position. The interview process involves hours and hours of time on the phone with candidates across the country and meeting after meeting of people we’re […]

Read the full article →

Showing our sense of humor

April 2, 2010

April 1st used to mean nothing to me.  But, after I joined the team at KTAR that changed. Long ago the station started a tradition of pulling a prank on its listeners on April Fools Day.  It went away during KTAR’s stormy period.  And, two years ago, we brought the tradition back. Each year I […]

Read the full article →

What is the core of our business?

March 31, 2010

Every company is having conversations about how to adapt to change.  Fact is the changes around us are too big for any of us in any industry to ignore. In traditional media, where I work, the urgency of the conversations has changed.  The fact is radio is not a growing medium.  There is no buzz […]

Read the full article →

5 Reasons Glenn Beck is Radio’s Brightest Star

March 30, 2010

Love him or loathe him, the fact is Glenn Beck is radio’s brightest star.  No one is gaining listeners faster.  No one is drawing more ink and links. No one has a brighter future right now than Glenn Beck. I’m in a unique position to write about Beck for two main reasons.  First, I’m Mormon.  […]

Read the full article →

Justin Bieber: The Social Media Pop Star

March 29, 2010

Open up iTunes. Check out who has the #1 selling album in the US right now. It’s Justin Bieber. Those of you lovers of current music know who he is, but I’m guessing most people reading this post have no idea. Justin is today’s 16-year-old pop music superstar.  His single “One Time” owned the pop […]

Read the full article →

Seth Godin asks: Are you an artist?

March 25, 2010

About to finish Seth Godin’s latest book.  What is this, like #298 in his series of quick reads? This one drags on like many of his others.  But, like most of the others it also raises some unique points and makes you think. Linchpin is a VERY different read than Crush It, which I reviewed […]

Read the full article →